Founder of Creative Entity, Amy Seidman has developed numerous Internet sites, CD-ROM, DVD interfaces and other multimedia content since 1995. Before new media, she spent 10 years as an award winning internationally published photographer, and writer. Her experience also includes associate documentary filmmaker, digital video, education, character/story development as well as music production, sound design and song writing.
Born and educated in New York City, Amy Seidman has led a prolific life. Widely traveled as a photojournalist, Ms. Seidman has had extensive experience creating interactive media for leading entertainment studios and corporate clients. Since starting multimedia studio Creative Entity in 1995, Ms. Seidman's projects have included a myriad of platforms and approaches.
During her diverse career as a multimedia artist, Amy's experience and archives of content have played an integral part in providing the vision and direction for Creative Entity. She is currently developing content as part of Incredible Places™, a multimedia venture to foster education, tolerance and global understanding of different cultures and natural environments. Incredible Places™ was founded in 2001 as a spin off from Creative Entity.
Concurrently she has been developing "Encanto" Made For the Media™ programs featuring educating media about Costa Rica featuring biodiversity, adventure, eco tourism and excerpts of conversations on sustainability with noted leaders. As well as developing several products, and a line of f CD and DVDs premium offers as an integral part of business licensing opportunities available.
Amy Seidman developed three installations for the Natural World Museum Anima Mundi Exhibition; Five Elements Green Screen, video design for Digital Garden with greenmuseum.org and the visual media for Bernie's Krause's Wild Habitat soundscape installation. Ms. Seidman has donated the use of numerous photographs for the Anima Mundi brochure. These exhibits include images and footage she created over the past 20 years working in environmental media. Two of these exhibits were included in the UN World Environment Day, Art into Action exhibit at Fort Mason in June of 2005. Digital Garden with greenmuseum.org was included in the Oakland Museum installation at Oakland Airport June - July 2005.
In 2002, she creative directed and designed Intertainer Broadband experience "Down from the Mountain" about the Grammy Award winning music behind "O Brother Where Art Thou?", the hottest selling soundtrack of all time. In recent years, she created international web sites for Universal Studios, Disney, Warner Brothers,Twentieth Century Fox Home Entertainment and MGM for Academy Award winning films. Over the years she has also created DVD interfaces including MGM titles "Rob Roy" and the animated interface to "King Pin".
Her photographic awards include Certificate of Recognition from the World Health Organization, as well as the bronze award from Nikon. Seidman exhibited in both New York and Los Angeles in the early 1990s, and magazine articles have been published about her by Outdoor Photographer, MicroPublishing News and The World & I. She has photographed numerous celebrities, world events, music videos, and stills for major commercial clients including Leggs, Marshall Fields, Coca-Cola, and Ameritech to name a few.
Ms. Seidman's expertise and talents have extended to include developing a pioneer environmental education program for Culver City. This program involved writing, directing and producing video with Culver City students for a multimedia environmental education program supported by Sony Resource Center, CCUSD, Santa Monica Bay Restoration Foundation, Audubon Society and Heal The Bay. The program was so unique and pivotal to the community that it was covered by and aired on NBC National News and was funded by Santa Monica Bay Restoration Foundation and The City of Culver City.
Ms. Seidman holds a BFA from School of Visual Arts, New York City.