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Founder of Creative Entity, Amy Seidman has developed numerous Internet sites, CD-ROM, DVD interfaces and other multimedia content since 1995. Before new media, she spent 10 years as an award winning internationally published photographer, and writer. Her experience also includes associate documentary filmmaker, digital video, education, character/story development as well as music production, sound design and song writing.

Born and educated in New York City, Amy Seidman has led a prolific life. Widely traveled as a photojournalist, Ms. Seidman has had extensive experience creating interactive media for leading entertainment studios and corporate clients. Since starting multimedia studio Creative Entity in 1995, Ms. Seidman's projects have included a myriad of platforms and approaches.

During her diverse career as a multimedia artist, Amy's experience and archives of content have played an integral part in providing the vision and direction for Creative Entity. She is currently developing content as part of Incredible Places™, a multimedia venture to foster education, tolerance and global understanding of different cultures and natural environments. Incredible Places™ was founded in 2001 as a spin off from Creative Entity.

Long time program with National Park Service at Haleakala National Park has been a key focus for Amy as part of the vision of Incredible Places™ True Story Adventures to capture interest, educate and inspire action to make change.

Concurrently she has been developing "Encanto" Made For the Media™ programs featuring educating media about Costa Rica featuring biodiversity, adventure, eco tourism and excerpts of conversations on sustainability with noted leaders. As well as developing several products, and a line of f CD and DVDs premium offers as an integral part of business licensing opportunities available.

Amy Seidman developed three installations for the Natural World Museum Anima Mundi Exhibition; Five Elements Green Screen, video design for Digital Garden with and the visual media for Bernie's Krause's Wild Habitat soundscape installation. Ms. Seidman has donated the use of numerous photographs for the Anima Mundi brochure. These exhibits include images and footage she created over the past 20 years working in environmental media. Two of these exhibits were included in the UN World Environment Day, Art into Action exhibit at Fort Mason in June of 2005. Digital Garden with was included in the Oakland Museum installation at Oakland Airport June - July 2005.

At the inception of new media, she began developing a CD ROM for kids on the ABCs and moved on to be a designer on the launch of " News" one of the first Internet sites developed at Disney. Ms. Seidman also designed the first interfaces for Pacific Bell's At Hand, helped launch a myriad of pioneer businesses online including, and developed European web sites for Lotus EMIA in the UK and Ireland. Seidman has created for other impressive clients including art direction and design for Sun Microsystems, Universal Studios, and Guess Clothing.

In 2002, she creative directed and designed Intertainer Broadband experience "Down from the Mountain" about the Grammy Award winning music behind "O Brother Where Art Thou?", the hottest selling soundtrack of all time. In recent years, she created international web sites for Universal Studios, Disney, Warner Brothers,Twentieth Century Fox Home Entertainment and MGM for Academy Award winning films. Over the years she has also created DVD interfaces including MGM titles "Rob Roy" and the animated interface to "King Pin".

Before new media, she spent 10 years as an award winning photographer and writer. Ms. Seidman's photography has been published internationally by Natural History, New York Daily News, Newsweek, Outdoor Photographer, Premier, Rolling Stone, Runner's World, and Time Magazine, books by Guest Informant and Windsor Publications, and for clients such as Target Stores. Published articles she has photographed and written for have included research on social, anthropological, and environmental subjects for magazines such as Outdoor Photographer, Sociology, and The World & I.

Her photographic awards include Certificate of Recognition from the World Health Organization, as well as the bronze award from Nikon. Seidman exhibited in both New York and Los Angeles in the early 1990s, and magazine articles have been published about her by Outdoor Photographer, MicroPublishing News and The World & I. She has photographed numerous celebrities, world events, music videos, and stills for major commercial clients including Leggs, Marshall Fields, Coca-Cola, and Ameritech to name a few.

In 1992, Amy acted as Associate Producer and Co-Writer of Earth Day Documentary IN RESPONSE TO THAT and the accompanying Public Awareness Campaign. The coverage included Concerts For the Environment, Earth Day 1992, 1993, 1994 and the Great LA Clean Up. She developed a series of multimedia public exhibits at Eco-Expo, Santa Monica Place, and Aidikoff Screening Room with Patricia Correia Gallery in 1994 in association with Via Verde. Ms. Seidman was pivotal in gaining support and services from A&I Color Labs, D-Max Color Labs, Fox 11, Kinkos, Kodak, Nikon, and Sony Tape Products. Concurrently, she assisted in obtaining grant from the Environmental Protection Agency for a PSA "GET THE LEAD OUT" which was directed by LeVar Burton for Concerned Citizens of South Central in 1995. Her role evolved to be associate producer, photographer, and audio producer.

Ms. Seidman's expertise and talents have extended to include developing a pioneer environmental education program for Culver City. This program involved writing, directing and producing video with Culver City students for a multimedia environmental education program supported by Sony Resource Center, CCUSD, Santa Monica Bay Restoration Foundation, Audubon Society and Heal The Bay. The program was so unique and pivotal to the community that it was covered by and aired on NBC National News and was funded by Santa Monica Bay Restoration Foundation and The City of Culver City.

In addition to photography and new media design, Ms. Seidman is a skilled sound designer and musician. Her music and performance, created with DJMFR of Transport Records and L. Henry Sarmiento, Producer, at the renown SyKlopps Studios in San Francisco, released on Cosmic Flux Records, March 2002. So Beautiful made #3 on Radio Centro Suono in Rome and has had international radio play receiving wide acclaim. Amy has written and produced numerous projects from soundtracks to full CD projects, and she recently completed her latest project recorded at SyKlopps, Creative Entity and Eightfifteen. She has also created music and sound design for many of the interactive and film projects she has been involved in.

Other work in recent years has involved directing and shooting a fashion campaign for KikWear Footwear. Creative Entity, in partnership with Via Verde, produced and developed interactive video and photography for Universal/Vivendi CD-ROM game "Emergency Veterinarian" involving 29 animals, SAG actors, and a full crew.

Amy Seidman leverages 19 years of content development and experience creating original works. She is been an active participant with organizations including LACC, M3, VIC, WITI and WINT, and has moderated a creative panels, such as for eTV World, 2000.

Ms. Seidman holds a BFA from School of Visual Arts, New York City.