Amy Seidman / creative-entity.com San Francisco, CA
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Profile Of MultiMedia Career

Founder, Creative Entity and Incredible Places, Amy Seidman has developed numerous Internet sites, CD-ROM, DVD interfaces and other multimedia content since 1995. She excells at strategic business development and forging new ways for creative media to be interpreted. Before new media, she spent 10 years as an award winning internationally published photographer, and writer. Her experience also includes associate documentary filmmaker, digital video, education, character/story development as well as music production, sound design and song writing.

- 10+ years - creative director, art director, multimedia and interface designer for web, Broadband, CD-ROM, DVD, convergence media
- 20+ years - internationally published photographer, writer, video and music producer
- Creative professional for large corporations, entertainment studios, and start-ups
- Knowledge of copyright laws and artistic licensing, as well as ability to contract and negotiation with third party vendors and strategic partners.
- Dedicated to high quality production and consistently sharpening skills sets.

Abilities

Software

Proficient: Photo Shop, Image ready, Illustrator, Flash, Quick Time VR, Final Cut Pro, ProTools, Sound Designer, Dreamweaver, basic HTML coding ,and other related multi media and imaging software

Familiar through use: Studio Pro, Compressor, Quark, After Effects, BBEdit, Director, Fireworks, Dimensions, Debabelizer, Morph, Avid, Media 100, Adobe Premier, Sound Designer, Macromedia Director

Office & Production: Microsoft Project, Excel, Word, PowerPoint
Knowledge of: networks, scripting, database structures, servers, SGI and Unix systems.

Professional Involvement

BMI, Songwriters Association
Women In New Technology, Venice Interactive Community; probono support
Member of Nikon Professional Services

Awards & Recognition

Nikon International Photo Contest 1989/90 Honorable Mention
World Health Organization "Certificate of Recognition" for photography, 1988
EHIP Award for Achievement 1981
Featured artist in articles by Micro Publishing News, Outdoor Photographer, and The World & I arts section.

Education

SCHOOL OF VISUAL ARTS, Bachelor of Fine Arts, 1986, New York, N.Y.

Professional Experience
Creative Director and Production Design Company unless noted.

Incredible Places 2002-2006
Founder and Creative Director. Develop new media products, applications and licensing opportunities for content involving nature and world culture. Partners include Haleakala National Park, World Trust Foundation, and others.

Natural World Museum 2004, 2005
Artist, producer, sound editor, photography, video, DVD development. Exhibits: Digital Garden, 5 monitor video installation for greenmsuem.org, Five Elements, immersive Chroma Key experience, Wild Soundscapes Now Playing DVD. Exhibitions: Anima Mundi, Presidio, United Nations WED, Fort Mason, Oakland Museum, Oakland Airport.

Fox Home Entertainment &
MGM Home Video 2001 - 2002
International web sites
Development of internationalized web sites and Flash presentations for marketing DVD catalogues and movies. Projects include The Academy Awards, International Destinations, etc. Targeted marketing sites include "Platoon", "Don't Say A Word", "Predator", "The Omen", "Big trouble in Little China" and "Conan the Barbarian.

Emergency Veterinarian CD Rom game 2001
Creative directed, produced video, photography with full crew with 18 SAG actors and 29 animals. Publisher Legacy Interactive

Kikwear Footwear, Koud 6 2001
Developed promotional video for ad campaign, web invitations, co-produced event with Gina Rene, Soultice, Om Records.

Intertainer 2001
Creative Director, Designer for Broadband, Development of interface and Flash presentation of broadband program "Down From the Mountain", (music documentary about "O’ Brother Where Art Thou?" Soundtrack).

GoDriver/Welcome Driver 1998-2005
Branding and development WelcomeDriver.com, GoDriver.com and GoDriver CD — driver education related.

EarDrum Buzz & Vynyl
9/2000 QTVR, Photography of Los Angeles nightclub Vynyl for their music site.

EarthDayLA.org 2000
Designed and produced first web site for EarthDayLA enabling over 100,000 volunteers and hundreds of organizations to participate in community activism. Photography exhibit.

Idawg 3/2000 – 4/2000
Corporate identity, logo design, branding, video production, animations.

Venice Interactive Community 1998 — 2000
Production and design of interactive invitations, flash, and print collateral

Lotus (EMEA) 1997 — 1999
Creative Director, Design Company, Production, Design and Technology Developed first integrated multimedia sites: Flash, Java, Domino database, intranet applications. Worked virtually with Lotus EMIA in UK. Led creative and technology team in US.

EarMedia 8/1999 – 9/1999
Branding, Internet development for online music community. Managed multiple vendors for technology.

Art Direction & Design

SunGuard’s e-Treasury, Careside & Netsporanto 1999 - 2000
Art director and design consultant for Client: True Interactive

eNutrition 1999
Interstitial media for health club and exercise machines.

Acacia Research 1999
Developed annual shareholders Powerpoint presentation.

MGM Creative Services 1997 - 1998
DVD Interface & Motion Menu Design, Titles: "King Pin", "Rob Roy"

Muzic.com, SyKlopps Studios 1997
Art director, UI designer of Internet sites for Herbie Herbert, SyKlopps Studios, & beta Muzic.com

Sun Microsystems 1996 — 1997
Company: Internal External Communications. Art director, user interface designer, producer of Intranet for Sun Microsystems.

Universal Studios 1997
Holiday Site
Company: W3-Design. Art director, designer, photographer with production & technology team.

Americas Most Wanted 1996
Company: W3-Design. Art director, designer, photographer with production & technology team.

Kaiser Permanente Redesign 1996 — 1997
Company: W3-Design. Art director, designer, photographer with production & technology team.

Pacific Bell Interactive Media 1996
Onsite team, user interface design for the first Pac Bell’s first yellow pages on the web. Helped develop art department structure and internal web sites for education and graphics evaluation

UPN Television, Guess Jeans, Gold's Gym 1996
Creative lead, designer. Worked with production and technology team on key clients. Developed presentation for television game show pitch. Company: BoxTop Interactive.

Disney.com News 1995 - 1996
Designer. Designed home pages for first Disney internet site.

Commercial Production

Incredible Places 2002-2006
Video, photography, new media content and licensing involving nature and world culture. Partners include Haleakala National Park, World Trust Foundation, and others.

Natural World Museum 2004, 2005
Artist, producer, sound editor, photography, video, DVD development. See above reference for more information.

Emergency Veterinarian CD Rom game 2001
Creative directed, produced video, photography with full crew with 18 SAG actors and 29 animals. Vivende/Univeral, Legacy.

Kikwear Footwear, Koud 6 2001
Developed promotional video for ad campaign, co-produced event with Gina Rene, Soultice, Om Records.

Idawg 3/2000 – 4/2000
Corporate video production.

Educational Video and Curriculum

"Get the Lead Out" PSA 1995
Assisted in obtaining grant from the EPA. Creative Consultant, Associate Producer, music producer for PSA directed by LeVar Burton on lead abatement with Concerned Citizens of South Central.

"Get Down to Earth", Education Program & Video 1995
Wrote, directed and produced video on storm drain pollution. Developed education program with 12 and 16-year students. Partners City of Culver City, Sony Resource Center, Culver City Unified School District, Santa Monica Bay Restoration Foundation, Audubon Society, Heal The Bay. Featured story for NBC National News.

In Response To That 1993 — 1994
Producer, photographer. Public awareness campaign, series of multimedia public exhibits featuring photo essay with documentary video. Co Producer and Co-Writer of Earth Day Documentary, "IN RESPONSE TO THAT". Exhibits: Eco-Exp1994, Santa Monica Place, Aidikoff Screening Room with Patricia Correia Gallery. Sponsored by A&I Color Labs, D-Max Color Labs, Fox 11, Kinkos, Kodak, Nikon, Sony Tape Products.

Target Stores 1993, 1994
Corporate and event video of Earth Walk and Habitat For Humanity programs and events. Associate Producer, Photographer.

Photography
1986 — Present

Magazines: Natural History, New York Daily News, Newsweek, Outdoor Photographer, Premier, Rolling Stone, Runner's World, and Time; Books by Guest Informant and Windsor Publications: Other Clients: Target Stores; Commercial Still Clients: Ameritech, Coca-Cola Spanish Language Campaign, Legg's "Just My Size", and Marshall Fields. Celebrities: Paul McCartney, Robert Downey Jr., Edward James Olmos, Annie Lennox, Don Henley, Carley Simon, LeVar Burton and others.

Editorial
1986 — Present

Copywriter: Creative Entity Clients above such as Lotus, Kikwear Footwear, EarthDay LA, and Incredible Places content and exhibits
Writer: Magazines: Outdoor Photographer, Sociology, The World & I, Santa Monica Mirror

Music

"Tiny Skin", 2006 Original Music Release. Producer, cowriter composer.
"So Beautiful", International radio play on stations: KCRW etc. A Cosmic Flux Records release with Transport recordings
Charted #3 of Radio Centro Roma.
Original music for numerous projects; ie: art installation Digital Garden for greenmuseum.org 2004
"The Amalgamation", 2003 Burning Man sound design project